Top 10 AI Brand Visibility Tools (2025) — Accuracy, Features & Pricing

Why These Tools Matter

AI assistants and generative search (ChatGPT, Gemini, Perplexity, Claude, Grok, DeepSeek, Llama, and Google AI Overviews) increasingly decide which brands get mentioned or recommended. These tools help you measure and improve how AI systems mention, describe, and cite your brand across queries, prompts, and models.

1. Riff Analytics — Best Overall (Coverage, Accuracy & Value)

Riff Analytics is built specifically for AI brand visibility, not traditional SEO. It monitors brand mentions, entity accuracy, sentiment, and citations across every major AI model. It also benchmarks your competitors and alerts you to factual drift in AI-generated results.

Feature Highlights

• Tracks brand mentions across ChatGPT, Gemini, Perplexity, Claude, Grok, DeepSeek, and Llama
• Analyzes entity accuracy, sentiment, and visibility share
• Tracks up to 100 competitors (Pro plan)
• Daily checks and trend alerts
• Complete citation source tracking and exportable reports
• Supports both SMB and enterprise AI visibility workflows

Pricing

2. Profound (TryProfound) — Enterprise Breadth & Depth

Enterprise-grade AI visibility platform offering extensive prompt/model coverage and executive dashboards.

• Ideal for multi-brand portfolios and large organizations
• Integrates prompt frequency, AI inclusion share, and visibility decay over time
• Heavy-duty reporting & SSO integrations

Pricing: Starter $99/mo billed annually; enterprise plans are custom.

Verdict: Perfect for multi-brand tracking at enterprise scale.

Link: Profound AI

3. Semrush — AI SEO Toolkit (AIO Module)

Extends Semrush's core SEO suite to include AI search visibility tracking for ChatGPT, Claude, and Google AI Overviews. Integrates naturally with keyword and backlink workflows.

Pricing: $99/mo per domain (AIO add-on).

Verdict: Best if you already use Semrush and want AI visibility within the same dashboard.

Link: Semrush AIO

4. TryGrav.ai — Prompt-Level Visibility Tracking

Tracks AI SERP visibility across regions and models, offering keyword and GEO-level analytics.

Features: Free tier includes base prompt tracking; Pro and Enterprise tiers unlock multi-AI dashboards and exportable results.

Pricing: Free · Pro $12/user/mo · Enterprise custom.

Verdict: A flexible, low-cost way to begin prompt-level AI tracking.

Link: Trygrav

5. Parse.gl — LLM Visibility Monitoring & Benchmarking

Tracks how often brands appear inside LLM responses (ChatGPT, Claude, Gemini, Perplexity) and compares inclusion rates against competitors.

Pricing: Starts at $25/user/mo.

Verdict: Great for AI/SEO specialists who need fine-grained prompt data and brand benchmarking.

Link: Parse

6. LucidRank — Credit-Based Multi-AI Visibility Audits

Performs full multi-AI audits across ChatGPT, Gemini, Claude, and Perplexity; provides one-time or repeat reports without a monthly commitment.

Pricing: $0.78 per credit (1 credit = full multi-AI audit for a domain). One free audit available.

Verdict: Ideal for agencies or teams wanting to audit multiple domains without recurring costs.

Link: Lucidrank

7. Peec AI — Value-Driven AI Visibility & Benchmarking

Tracks visibility and sentiment across AI engines and competitors. Focused on small-to-mid-size companies.

Pricing: €89 / €199 / €499 per month tiers. Offers live dashboards and per-prompt limits.

Verdict: Great cost-to-coverage ratio for small and growth brands.

Link: Peec

8. Otterly.ai — LLM Response Tracking & Qualitative Insight

Focused on daily monitoring of AI search responses. Tracks factual accuracy and tone of generated answers.

Pricing: Lite $29/mo · Standard $160–189/mo (100 prompts) · Premium $422/mo (400 prompts).

Verdict: Excellent for teams that need daily prompt response tracking and AI narrative monitoring.

Link: Otterly

9. Authoritas — AI Brand Visibility & Share-of-Voice

Tracks brand mentions and citations across AI search engines (AIO, Bing Copilot, Perplexity) and LLMs (Gemini, ChatGPT, Claude, DeepSeek).

Pricing: Credit-based "AI Search Platform"; SEO suite starts £99–£399/mo.

Verdict: Great for Share-of-Voice and citation-source analysis.

Link: Authoritas

10. BrandVisibility.ai — Affordable Rank & Mention Tracking

Entry-level AI rank and visibility tracker using credit-based pricing for brand mentions and ranking trends.

Pricing: Starter plan from $39.

Verdict: A solid low-budget alternative for startups testing AI visibility.

Link: BrandVisibility

Feature Comparison Table

Compare key capabilities across all 10 tools:

Legend: ✔ strong / ◑ partial

What Makes a Strong AI Visibility Platform

1. Coverage breadth — multiple LLMs & AI search engines
2. Entity accuracy & sentiment — not just "mentions"
3. Prompt tracking — real query monitoring for "best tools" prompts
4. Citations & sources — helps correct misinformation
5. Competitive benchmarking — visibility share insights
6. Actionable workflow — alerts, exports, automation hooks

FAQ